Visual Marketing

Offers a host of techniques and strategies for capturing the attention of potential customers . (Web Designer, 15th January 2012) This book deals with the whole spectrum of marketing tools, including marketing apps, creative ways to use social media, websites and blogs. (The Market, March 2012)

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of?Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact. ANITA CAMPBELL is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning website reaching over 300,000 small-business owners each month. She hosts a weekly Internet radio podcast show featuring interviews with small-business owners and entrepreneurs and owns BizSugar, another small-business social media site.

Acknowledgments x Introduction xvi Chapter 1 Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business 1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign 5 2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom 7 3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps 9 4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game 11 5. Putting the Self in Self-Portrait: Finding the Right Photo to Express a Personal Brand 13 6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury 15 7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations 17 8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience 19 9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation 21 10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 23 11. Just the Facts, Ma am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement 25 12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website 27 13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm 29 14. A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 31 15. Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece 33 16. Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media 35 17. Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through 37 18. A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past 39 19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 41 20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web 43 21. Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand 45 22. A Reflection of Style: Incorporating Your Business Style into Your Logo 47 23. The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause 49 24. Education Can Be Creative: Formatting the Standard 10 Tips Article to Convey Professionalism and Authority 51 25. Dressing Down for Success: Appealing to Consumers with a Personal Video Demystifies a Confusing Subject and Builds Trust 53 26. A Legal Holiday: Using Electronic Greeting Cards to Position a Law Firm as Friendly 55 27. A Picture Speaks a Thousand Words: Creating a Visual Interpretation of What You Do in an Industry Known for Facts and Figures 57 28. Walking the Talk: Making a Website That Reflects the Principles Fundamental to Your Business 59 29. Traversing from Print to Mobile: Creating a Mobile App Version of Print for Customers with a Foot in the Mobile World 61 30. Promoting Logos with a Guess-That-Logo Contest: Tying in a Contest with E-Mail Marketing to Increase Client Engagement 63 31. Marketing to Parents: Tailoring a Website s Look to Reinforce Your Target Niche 65 32. Leading by Example: Using Stock Images in a Downloadable Tips Sheet to Demonstrate That Marketing Can Be Easy and Inexpensive 67 33. Blogger Outreach in the Cloud: Using a Visually Inspired Word Cloud to Start a Conve