Cloudonomics: The Business Value of Cloud Computing + Website (inbunden)
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Inbunden (Hardback)
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235 x 160 x 30 mm
635 g
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Hardback (1), Online resource (1)
Cloudonomics: The Business Value of Cloud Computing + Website (inbunden)

Cloudonomics: The Business Value of Cloud Computing + Website

Inbunden Engelska, 2012-10-25
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The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world?the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value?whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it?and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.

  • Quantifies how customers, users, and cloud providers can collaborate to create win-wins
  • Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation
  • Explains the probable evolution of cloud businesses and ecosystems
  • Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance
Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry?not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
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Fler böcker av Joe Weinman

Recensioner i media

"In his new book, Joe Weinman explores many of the areas being impacted by the cloud computing phenomenon, offering compelling value propositions. He spells out, extremely thoroughly, the business cases and cost justifications that go behind cloud computing efforts. He also provides 28 business areas where cloud does and doesn't make business and financial sense." (, September 2012)

Övrig information

JOE WEINMAN is Senior Vice President, Cloud Services and Strategy, Telx, and a former executive at HP, AT&T, and Bell Labs. He is the founder of Cloudonomics and the Cloudonomics(r) blog. He is a frequent global keynote speaker, a prolific inventor awarded fifteen patents, and a guest contributor syndicated to a variety of print and online publications, such as Bloomberg Businessweek, Forbes, CNNMoney, InformationWeek, and He has been interviewed frequently in the press and on global broadcast television.


Preface xv

Acknowledgments xxi

CHAPTER 1 A Cloudy Forecast 1

Clouds Everywhere 2

Cashing In on the Cloud 6

Beyond Business 8

Clarifying the Cloud 11

Farther On 12

Summary 13

Notes 13

CHAPTER 2 Does the Cloud Matter? 17

Productivity Paradox 19

Competitiveness Confrontation 21

Summary 26

Notes 26

CHAPTER 3 Cloud Strategy 29

Insanity or Inevitability? 30

Democratization of IT 31

Industrialization of IT 32

Strategy 33

The Cloud: More than IT 35

The Networked Organization 38

Form Follows Function, IT Follows Form 41

Aligning Cloud with Strategy 42

Everyware, Anywhere 42

Summary 44

Notes 44

CHAPTER 4 Challenging Convention 49

What Is the Cloud? 50

Economies of Scale 50

Competitive Advantage and Customer Value 52

Cloud Ecosystem Dynamics 55

IT Spend 58

Issues with the Cloud 59

Summary 61

Notes 61

CHAPTER 5 What Is a Cloud? 63

Defining the Cloud 64

On-Demand Resources 66

Utility Pricing 67

Common Infrastructure 68

Location Independence 69

Online Accessibility 70

Difference from Traditional Purchase and Ownership 70

Cloud Criteria and Implications 72

Is the Cloud New or a New Buzzword? 73

Summary 75

Notes 76

CHAPTER 6 Strategy and Value 77

Access to Competencies 77

Availability 79

Capacity 79

Comparative Advantage and Core versus Context 80

Unit Cost 80

Delivered Cost 80

Total Solution Cost 82

Opportunity Cost and Cost Avoidance 83

Agility 83

Time Compression 84

Margin Expansion 85

Customer and User Experience and Loyalty 86

Employee Satisfaction 87

Revenue Growth 87

Community and Sustainability 87

Risk Reduction 88

Competitive Vitality and Survival 88

Summary 89

Notes 89

CHAPTER 7 When—and When Not—to Use the Cloud 91

Use Cases for the Cloud 91

Inappropriate Cloud Use Cases 101

Summary 104

Notes 104

CHAPTER 8 Demand Dilemma 107

A Diversity of Demands 108

Examples of Variability 109

Chase Demand or Shape It? 120

Summary 121

Notes 122

CHAPTER 9 Capacity Conundrum 125

Service Quality Impacts 126

Fixed Capacity versus Variable Demand 127

Splitting the Difference 129

Better Safe than Sorry 131

Capacity Inertia 134

Summary 135

Notes 135

CHAPTER 10 Significance of Scale 137

Is the Cloud Like Electricity? 139

Distributed Power Generation 140

Is the Cloud Like Rental Cars? 141

Capital Expenditures versus Operating Expenses 143

Benchmark Data 145

Cost Factors 147

Benchmarking the Leaders 150

Size Matters 151