Kellogg on Advertising and Media (e-bok)
Fler böcker inom
Format
E-bok
Filformat
EPUB med Adobe-kryptering
Om Adobe-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
368
Utgivningsdatum
2012-06-29
Förlag
Wiley
ISBN
9781118429112
Kellogg on Advertising and Media (e-bok)

Kellogg on Advertising and Media (e-bok)

The Kellogg School of Management

E-bok (EPUB - DRM), Engelska, 2012-06-29
269
Laddas ned direkt
Läs i vår app för iPhone, iPad och Android
Finns även som
Visa alla 1 format & utgåvor
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Bloggat om Kellogg on Advertising and Media