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Kellogg on Advertising and Media (e-bok)
The Kellogg School of Management
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Fler böcker av författarna
Kotler Philip Kotler, Hessekiel David Hessekiel, Lee Nancy Lee
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable a...
Kellogg on Marketing
Tybout Alice M Tybout, Calder Bobby J Calder, Kotler Philip Kotler
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses to...