Book Yourself Solid Illustrated (häftad)
Häftad (Paperback / softback)
Antal sidor
John Wiley & Sons Inc
Wallace, Jocelyn (ill.)
Jocelyn Wallace
colour illustrations
188 x 256 x 24 mm
1108 g
Antal komponenter
Book Yourself Solid Illustrated (häftad)

Book Yourself Solid Illustrated

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Häftad Engelska, 2013-05-23
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A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. * Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. * Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. * Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
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Övrig information

Michael Port (New Hope, PA) ( has been called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto. A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success. At the end of the day, his most significant accomplishment and responsibility is probably just like yours-the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales. Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows! A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level.


Acknowledgments vi Michael s Story: Free At Last ix Preface xiv How to Use This Book xvi MODULE 1: YOUR FOUNDATION 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You re Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 MODULE 2: BUILDING TRUST & CREDIBILITY 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 MODULE 3: PERFECT PRICING & SIMPLE SELLING 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454