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Atlas of AI
A One Planet Approach579
What is a 'one planet' approach to sustainable business? Why is it important? What are businesses doing to achieve sustainability? What do business leaders need to learn? Sustainable Business: A One Planet Approach is a textbook for contemporary business. Recognizing the realities of global sustainability challenges, this book covers the knowledge, frameworks and techniques that will underpin emerging solutions to those challenges. Published in association with WWF (The World Wide Fund for Nature) Sustainable Business is an ideal basis for students at both undergraduate and postgraduate level looking to master an understanding of the relationship between sustainability and business. Edited by three influential figures from sustainable business education, and co-authored by several leading academics, this book offers a wealth of insight and interpretation into new ways of doing business that have a positive impact on people, planet and prosperity. In addition to the many case studies and real-life examples included throughout the book, lecturer slides and recommended web links can be accessed at www.wiley.com. Sustainable Business also includes a foreword by Yolanda Kakabadse, President of WWF. The Editors are co-founders of the One Planet MBA at Exeter University, UK and Directors of OPEN for Business (One Planet Education Network).
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Dr Sally Jeanrenaud is a Senior Research Fellow at the Business School, University of Exeter, and teaches in a number of business schools. Sally has 20 years experience in international sustainable development, including high-level policy at inter-governmental levels with research, management and field experience in Asia, Africa and Western Europe. Mr Jean-Paul Jeanrenaud is a Senior Advisor to WWF, former Director of One Planet Leaders, WWF International, responsible for Business Innovation and Education Programmes. Prior to that he was Director of Corporate Relations for WWF International, played a central role in establishing the Forest Stewardship Certification, and founded WWF s applied sustainability programme for senior executives. Professor Jonathan Gosling is Emeritus Professor of Leadership at the University of Exeter and Visiting Professor in the Philosophy of Management at Renmin University of China. He runs leadership development programmes for companies, NGOs and Governments around the world; and publishes research on how managers are tackling contemporary business realities.
Preface About the Authors Foreword Yolanda Kakabadse, President of WWF 1 Challenging Sally Jeanrenaud & Jean-Paul Jeanrenaud 1.1 Stories about the Future 1.2 Planet 1.3 People 1.4 Profit 1.5 Power 1.6 Conclusion: The Case for Change References 2 Changing Sally Jeanrenaud & Jean-Paul Jeanrenaud 2.0 Changing from the Outside-In and the Inside-Out 2.1 Business 2.2 Economy 2.3 Self 2.4 Transformations 2.5 Conclusion: Metamorphosis References 3 Leading Jonathan Gosling & Prasad Kaipa Introduction 3.0 Sustainability and Leadership 3.1 What is Leadership? 3.2 Some Nagging Questions about Leadership 3.3 Bringing it All Home: How to Conduct Yourself in Leadership Summary References 4 Valuing Catherine Cameron Introduction 4.0 The Limits to GDP and GNP as Measures of Value 4.1 The Range of Alternative Measures and Current Practice 4.2 Rethinking Growth Summary References 5 Collaborating Ward Crawford Introduction 5.0 Images of Working Together 5.1 Choosing Collaboration 5.2 The Theory and Practice of Collaboration 5.3 Managing Collaborative (Dis)Agreement Summary References 6 Strategizing Nadya Zhexembayeva & Judith Jordan Introduction 6.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality 6.1 Searching for a Disappeared Resource? Check your landfill 6.2 The Strategic Challenge of Sustainability: Stakeholders are calling 6.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do? Summary References 7 Organizing Morgen Witzel 7.0 Organizations and Sustainability 7.1 Motivating People 7.2 Organizational Culture 7.3 Requisite Knowledge 7.4 The Employer Brand Summary References 8 Investing Rory Sullivan Introduction 8.0 Mechanics of Influence: How do Investors Influence Companies? 8.1 What is Responsible Investment? 8.2 So What Can Responsible Investment Deliver? 8.3 Conclusion Summary References 9 Innovating John Bessant & Palie Smart Introduction 9.0 Innovation Strategy 9.1 How Can We Innovate? Innovation as a Management Process Summary References 10 Operating Mickey Howard, Fu Jia & Zhaohui Wu Introduction 10.0 Transition to the Triple Bottom Line 10.1 Industrial Ecology and Closing the Loop 10.2 Sustainability Standards, Certification and Measures 10.3 Stakeholder Management Summary References 11 Marketing Ken Peattie and Frank-Martin Belz Introduction From 20th to 21st Century Marketing 11.0 Sustainability and Marketing: An Evolving Relationship 11.1 Sustainability Marketing: Marketing for the 21st Century 11.2 From Products to Customer Solutions 11.3 From Price to Consumer Cost 11.4 From Place to Convenience 11.5 From Promotion to Communication 11.6 Sustainability Marketing as a Transformational Force 11.7 Conclusion Summary References 12 Accounting Stephen Jollands Introduction 12.0 Accounting and Sustainability 12.1 Financial Accounting 12.2 Management Accounting 12.3 Conclusion: Addressing the meta- and sub-questions Summary References 13 Entrepreneurship Tony Cooke Introduction 13.0 The Cult of Entrepreneurship? 13.1 A Brief History of Entrepreneurship Theory 13.2 Towards One Planet Entrepreneurship Summary References 14 Transitioning Thomas Dyllick & Katrin Muff Introduction 14.0 Sustainable Business and Sustainable Development: The Big Disconnect 14.1 Understanding Our Global Sustainability Challenges 14.2 Different Approaches to Framing Business Sustainability 14.3 Introducing a Typology for Business Sustainability 14.4 Managing Business Sustainability: Organizational Characteristics 14.5