Digital Disciplines

JOE WEINMAN is considered the leading global authority on cloud economics, and is the author of Cloudonomics: The Business Value of Cloud Computing from Wiley. He is the cloud economics editor for IEEE Cloud Computing magazine and a contributor to Regulating the Cloud: Policy for Computing Infrastructure. Weinman is an experienced senior executive with a career spanning R&D, corporate strategy, product management, operations and engineering, and marketing and sales at companies such as Bell Labs, AT&T, and Hewlett-Packard.

FOREWORD xvii PREFACE xix ACKNOWLEDGMENTS xxiii PART ONEOverview and Background CHAPTER 1 Digital Disciplines, Strategic Supremacy 3 From Value Disciplines to Digital Disciplines 4 Information Excellence 7 Solution Leadership 8 Collective Intimacy 9 Accelerated Innovation 10 Exponential Value Creation 11 The Leadership Agenda 13 Information Technology in Context 15 Notes 17 CHAPTER 2 Value Disciplines and Related Frameworks 21 Value Disciplines 22 Operational Excellence 23 Product Leadership 24 Customer Intimacy 25 Importance of Focus 26 The Unbundled Corporation 27 Business Model Generation 30 Michael Porter and Competitive Advantage 31 Blue Ocean Strategy 33 Innovation: The Fourth Value Discipline 34 Notes 36 CHAPTER 3 Digital Disciplines 39 Information Excellence 40 Solution Leadership 42 Collective Intimacy 43 Accelerated Innovation 45 All of the Above? 47 Notes 49 CHAPTER 4 Digital Technologies 51 The Cloud 52 Big Data 54 Mobile 57 The Internet of Things 59 Social 60 Notes 61 PART TWOInformation Excellence CHAPTER 5 Operations and Information 65 Processes 66 Process Advantage 67 Process Optimization 72 Asset Optimization 74 Business Value of Information 76 The Role of Information Technology 78 Caveats 79 Notes 80 CHAPTER 6 The Discipline of Information Excellence 83 From People to Machines 85 From Physical to Virtual 87 From Virtual to Digical 88 From Processes to Experiences 89 From Operations to Improvement 90 From Static Design to Dynamic Optimization 91 From Mass Production to Mass Personalization 92 From Cost Reduction to Revenue Generation 92 From Direct to Indirect Monetization 93 From Touchpoints to Integration 94 From Firms to Networks 95 From Data to Actionable Insight 97 From Answers to Exploration 98 Notes 99 CHAPTER 7 BurberryWeaving IT into the Fabric of the Company 103 Operational Excellence and Product Leadership 105 From Operational Excellence to Information Excellence 105 From Physical to Virtual 106 From Virtual to Digical 107 From Processes to Experiences 109 From Mass Production to Mass Personalization 110 From Cost Reduction to Revenue Generation 111 From Touchpoints to Integration 112 From Firms to Networks 113 Notes 114 PART THREESolution Leadership CHAPTER 8 Products, Services, and Solutions 119 Competitive Strategy 120 Product Elements 121 The Experience Economy 125 Pricing and Business Models 126 Notes 129 CHAPTER 9 The Discipline of Solution Leadership 131 From Products and Services to Solutions 135 From Generic and Expected to Augmented and Potential 136 From Transactions to Relationships 138 From Sales Results to Customer Outcomes 139 From Standard Products to Custom Solutions 142 From Products and Services to Experiences and Transformations 143 From Standalone to Social 144 From Product to Platform 145 From Engineered to Ecosystem 146 Notes 148 CHAPTER 10 NikeA Track Record of Success 151 From Products to Solutions 153 From Generic and Expected to Augmented and Potential 154 From Transactions to Relationships 155 From Sales Results to Customer Outcomes 155 From Standard Products to Custom Solutions 156 From Products to Experiences and Transformations 156 From Standalone to Social 158 From Engineered to Ecosystem 158 Nike and the Other Digital Disciplines 159 Notes 163 PART FOURCollective Intimacy CHAPTER 11 Customer Experience and Relationships 167 Customer Intimacy 171 A Broad Spectrum of Relationships 173 Dimensions of Interaction 174 Collaborative and Content Filtering 176 Notes 178 CHAPTER 12 The Discipline of Collective Intimacy 181 From Transactions to Relationships 182 From Relationships to Intimacy 184 From Physical to Virtual 185 From Virtual to Digical 187 From Company to Community 188 From People to Algorithms 188 From Indi