Managing Innovation (e-bok)
Format
E-bok
Filformat
PDF med Adobe-kryptering
Om Adobe-kryptering
PDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler.
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
608
Utgivningsdatum
2018-05-14
Förlag
Wiley
ISBN
9781119379409
Managing Innovation (e-bok)

Managing Innovation (e-bok)

Integrating Technological, Market and Organizational Change

E-bok (PDF - DRM), Engelska, 2018-05-14
439
Laddas ned direkt
Läs i vår app för iPhone, iPad och Android
Finns även som
Visa alla 3 format & utgåvor
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of Managing Innovation continues to include the popular ?Innovation in Action? sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches ? but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, today?s students will be equipped to bring about the era?s next great advances.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »