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- John Wiley & Sons Inc
- 228 x 152 x 19 mm
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- 544 g
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Data Driven Business Transformation
How to Disrupt, Innovate and Stay Ahead of the Competition
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CAROLINE CARRUTHERS is Chief Executive of Carruthers & Jackson Ltd., a partnership in leading data-driven transformations formed by herself and Peter Jackson. During her career, she was the first group director for Data Management at the Lowell Group and the first chief data officer for Network Rail. PETER JACKSON is Director of Group Data Sciences at Legal & General. During his career, he has been chief data officer at Southern Water, head of data at The Pensions Regulator and a developer of data strategies for businesses in the FMCG and financial services sectors. A keynote speaker with engagements all over the world, he's co-author of The Chief Data Officer's Playbook (with Caroline Carruthers).
Preface ix Glossary of Terms xiii Acknowledgements xv About the Authors xvii 1 What is Transformation? 1 2 Understand Your Starting Point 41 3 Making the Change Happen 93 4 Purpose 101 5 People 143 6 Method 173 7 Tools 197 8 Overall Change Management 223 9 Running a Business in the New Data-Driven World: Arriving at the Destination 229 10 Dynamic Data-Driven Business Transformation - D3 249 11 Conclusion 255 Index 261