The Predictable Pipeline (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2022-04-19
Förlag
John Wiley & Sons Inc
Antal komponenter
1
ISBN
9781119723967
The Predictable Pipeline (inbunden)

The Predictable Pipeline

How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven Results

Inbunden Engelska, 2022-04-19
209
Ännu ej utkommen – klicka "Bevaka" för att få ett mejl så fort boken boken går att köpa.
Refocus the efforts of your B2B marketing on revenue generation and fiscal responsibility with this indispensable volume The Predictable Pipeline: How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven Results insightfully reexamines the role of the B2B marketer with an eye towards fiscal discipline and productivity. Matt Heinz brings the lessons he's offered to companies like Microsoft, Salesforce.com, and Seagate to the forefront with this comprehensive B2B marketing resource. The Predictable Pipeline shows readers how to: establish business objectives and measurable goals for B2B marketers integrate B2B marketers with the sales team establish a full-funnel approach framework detail sales enablement best practices at each stage of the sales cycle maximize B2B marketing for lifetime value, loyalty, and referrals Full of practical strategies and concrete advice for refocusing the efforts of B2B marketers, The Predictable Pipeline is perfect for anyone interested in embracing revenue responsibility as a fundamental principle of their marketing process.
Visa hela texten

Fler böcker av Matt Heinz

  • Full Funnel Marketing

    Matt Heinz, The Heinz Marketing Team

    It's no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today's "full funnel" marketers are actively working side-by-side with the sales team throu...