Seducing the Subconscious (e-bok)
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E-bok
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EPUB med Adobe-kryptering
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Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2012-03-21
Förlag
Wiley
ISBN
9781119969006
Seducing the Subconscious (e-bok)

Seducing the Subconscious (e-bok)

The Psychology of Emotional Influence in Advertising

E-bok (EPUB - DRM), Engelska, 2012-03-21
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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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