Employer Brand (e-bok)
Fler böcker inom
Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
232
Utgivningsdatum
2011-01-19
Förlag
Wiley
ISBN
9781119995548

Employer Brand E-bok

Bringing the Best of Brand Management to People at Work

av Simon Barrow, Richard Mosley
E-bok (LCP),  Engelska, 2011-01-19
613
Ladda ned
Spara som favorit
Läs i Bokus Reader för iOS och Android
Finns även som
Visa alla 2 format & utgåvor
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr t a Manger.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Du kanske gillar