Values-based Service for Sustainable Business (e-bok)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
144
Utgivningsdatum
2008-10-31
Förlag
Taylor & Francis
ISBN
9781134047567

Values-based Service for Sustainable Business E-bok

Lessons from IKEA

av Bo Edvardsson, Bo Enquist
E-bok (LCP),  Engelska, 2008-10-31
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The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.
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Bo Edvardsson, Bo Enquist

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