International Strategic Marketing (e-bok)
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Format
E-bok
Filformat
PDF med LCP-kryptering (0.0 MB)
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Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
284
Utgivningsdatum
2004-07-31
Förlag
Taylor & Francis
ISBN
9781134494101

International Strategic Marketing E-bok

A European Perspective

av J B McCall, Marilyn Stone
E-bok (PDF, LCP),  Engelska, 2004-07-31
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As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
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