Business of Culture (e-bok)
Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
344
Utgivningsdatum
2006-04-21
Förlag
Taylor and Francis
ISBN
9781135609221
Business of Culture (e-bok)

Business of Culture (e-bok)

Strategic Perspectives on Entertainment and Media

E-bok (EPUB - DRM), Engelska, 2006-04-21
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The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
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