Marketing Professional Services (e-bok)
Format
E-bok
Filformat
PDF med Adobe-kryptering
Om Adobe-kryptering
PDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler.
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
224
Utgivningsdatum
2012-10-02
Förlag
Taylor and Francis
ISBN
9781136007460
Marketing Professional Services (e-bok)

Marketing Professional Services (e-bok)

E-bok (PDF - DRM), Engelska, 2012-10-02
519
Laddas ned direkt
Läs i vår app för iPhone, iPad och Android
Finns även som
Visa alla 3 format & utgåvor
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you:* The importance of winning new business in an increasingly competitive, deregulated market* How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and PersistenceIndividual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Bloggat om Marketing Professional Services