Total Relationship Marketing (e-bok)
Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
350
Utgivningsdatum
2012-05-04
Förlag
Taylor and Francis
ISBN
9781136354250
Total Relationship Marketing (e-bok)

Total Relationship Marketing (e-bok)

E-bok (EPUB - DRM), Engelska, 2012-05-04
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Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.
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