New Product Development (e-bok)
Fler böcker inom
Format
E-bok
Filformat
PDF med LCP-kryptering (0.0 MB)
Om LCP-kryptering
PDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler.
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
248
Utgivningsdatum
2012-11-12
Förlag
Taylor & Francis Ltd
ISBN
9781136400285

New Product Development E-bok

Successful Innovation in the Marketplace

av Erdener Kaynak, Nicholas Mills, Michael Z Brooke
E-bok (PDF, LCP),  Engelska, 2012-11-12
1056
Ladda ned
Spara som favorit
Läs i Bokus Reader för iOS och Android
Finns även som
Visa alla 3 format & utgåvor
Keep ahead of your competitors!

New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you?re in!

This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.

Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including:
  • inaccurate budgeting
  • costs exceeding budgets
  • faulty market and technical research findings
  • flaws in design
  • inadequately durable materials
  • unforeseen consumer rejection caused by the lack of proper consumer trials
  • leakage of plans to competition
  • failure by outside suppliers
  • missed opportunities for cooperation with outside specialists
  • poorly coordinated development staff
  • ineffective leadership
  • and much more!
Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Erdener Kaynak, Nicholas Mills, Michael Z Brooke

Du kanske gillar