Media and Communication Research Methods (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
314
Utgivningsdatum
2018-10-13
Upplaga
2nd ed. 2019
Förlag
Red Globe Press
Illustrationer
IX, 314 p.
Dimensioner
228 x 152 x 19 mm
Vikt
453 g
Antal komponenter
1
Komponenter
1 Paperback / softback
ISBN
9781137528247
Media and Communication Research Methods (häftad)

Media and Communication Research Methods

Häftad Engelska, 2018-10-13
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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
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Övrig information

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK. David Machin is Professor at the School of Humanities, Education and Social Sciences, OErebro University, Sweden.

Innehållsförteckning

Preface to the second edition.- 1. Introduction to media and communication research.- 2. The research process.- 3. Researching ownership and media policy.- 4. Ethnography and observational methods.- 5. Content analysis.- 6. Critical Discourse Analysis.- 7. Analysing narratives and discourse schema.- 8. Analysing photographs and video.- 9. Survey research.- 10. Focus group interviewing.- 11. Managing and analysing communications research data.- Glossary.- References.- Subject index.- Author/name index.