Rethinking Innovation and Design for Emerging Markets (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
178
Utgivningsdatum
2017-05-15
Förlag
Taylor & Francis Ltd
Dimensioner
236 x 155 x 15 mm
Vikt
1203 g
ISBN
9781138037205

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

av Christophe Midler, Bernard Jullien, Yannick Lung
Inbunden,  Engelska, 2017-05-15
901
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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
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De som köpt den här boken har ofta också köpt Working on Innovation av Christophe Midler, Guy Minguet, Monique Vervaeke, Christophe Midler, Guy Minguet (häftad).

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