How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
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Becoming data-driven is not just a game, its a serious business contest that Laney shows you how to win. The insights, frameworks, and real-world examples throughout this book provide a complete picture of why and how to become an information-savvy organization. -Judd Williams, Chief Information Officer, NCAA Laneys work redefines information as a true strategic asset, and shows how we CDOs can be instrumental in unlocking new ways for companies to grow and be relevant in the new connected modern economy. -Rajeev Kapur, Chief Data Officer, Kimberly-Clark We will one day look back at Doug's work and say, it is the groundbreaking work that firmly put data and data leadership in the middle of the business arena not as the white elephant, but as the phoenix; a formal player at the boardroom table. -Althea Davis, Chief Data Officer, ABN AMRO Doug Laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace. Infonomics is an excellent field guide to knowing what actions can be taken to better measure, manage and monetize your company's data assets now and in the future. -Dr. Jim Short, Lead Scientist and co-founder of the Center for Large Scale Data Systems (CLDS) at the San Diego Supercomputer Center Infonomics provides a broad, deep and practical framework that information professionals can build on; it's full of real world illustrations and I think it is a seminal work. If you are serious about "treating information as an asset" then Infonomics is a must read. -Phillip Radley, Chief Data Architect, BT Group, plc. (British Telecom) Infonomics is a must read for business leaders who intend to succeed in data monetization, a requisite organizational capability for firms competing in the Digital Economy. Doug offers rich examples and detailed foundations that leaders can draw upon as they formulate their data strategies. -Dr. Barbara Wixom, Principal Research Scientist, MIT Sloan Center for Information Systems Research Doug Laney brings decades of practical experience to Infonomics, providing a stepwise framework for C-level executives to answer the Why' to monetize data question, as well as how to operationalize the monetization of data throughout the enterprise and position themselves to innovate, compete and lead in their markets. I recommend this book as a must read to enable full potential of all the idle data in your enterprise. -Gokula Mishra, Senior Director, Global Data & Analytics, Supply Chain, McDonalds Corporation Through a myriad of relevant examples, Doug successfully brings together data management, analytics, and economics in a book that offers practical guidelines to manage, improve, and monetize an organization's data assets. The book is not only a must read for Chief Data Officers, but for any other executive interested in succeeding in the Information Age. -Leandro Dallemule, Chief Data Officer, AIG Thank you Doug for an engaging read and for giving Data a well-deserved "seat at the table." This is a must have book, not only for CDOs, CIOs and Data Strategists but, for any executive interested in creating a data driven, info-saavy company. Laney serves up a treasure trove of insights and observations, while also asking some embarrassingly basic questions that beg to be answered by most companies. -Dianna Serio, SVP, Enterprise Data Strategy, First American Financial Corp The secret is out now. Infonomics encapsulates the characteristics comprising the kinds of companies we favor: they treat and deploy their information as an asset, and fully appreciate its economic value. Since Laneys pioneering work in data warehousing, he has had a sense of information as something other than a business byproduct or occasionally-interesting resource, and has now graciously passed this on to the rest of us. -Warren Weiss, General Partner, Foundation Capital Si
Doug Laney is vice president and distinguished analyst in the Chief Data Officer (CDO) research and advisory team at Gartner, Inc. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of excellence, data governance, and Big Data-based innovation. He is the author of Gartners enterprise information management maturity model, has compiled several hundred real-world examples of the "art of the possible" with data and analytics, edited and co-authored an eBook on Big Data for the Financial Times, and is a two-time recipient of Gartners annual thought leadership award. Around the turn of the millennium, Doug originated the field of Infonomics, developing methods to quantify and harvest informations economic value, and positing how to apply traditional asset management practices to information assets. He lectures at leading business schools and conferences on the topic, and his articles have appeared in Forbes, Wall Street Journal, and the Financial Times. Throughout his career Doug held leadership roles with global systems integrators and early-stage software companies, and has been a Gartner analyst for eleven years. Doug lives outside Chicago with his wife and son where he bikes, cooks, plays competitive tennis and non-competitive golf, is a volunteer Junior Achievement instructor at a local grammar school, coaches area entrepreneurs, and sits on the University of Illinois Department of Accountancy advisory board. You can follow Doug on Twitter at @doug_laney and on LinkedIn at linkedin.com/in/douglaney.
PART I: MONETIZING INFORMATION AS AN ASSET; 1. Why Monetize Information; 2. Top Ways to Monetize Information; 3. Methods for Monetizing Information; 4. Analytics: The Engine of Information Monetization; PART II: MANAGING INFORMATION AS AN ASSET; 5. Information Management Maturity and Principles; 6. Information Supply Chains and Ecosystems; 7. Leveraging Information Asset Management Standards and Approaches; 8. Applied Asset Management for Improved Information Maturity; PART III: MEASURING INFORMATION AS AN ASSET; 9. Is Information an Asset?; 10. Who Owns the Information?; 11. Quantifying and Accounting for Information Assets; 12. Adapting Economic Principles for Information; 13. Infonomics Trends; APPENDIX; A. Information Management Maturity Challenges; B. Landmark Legal Rulings Related to Information Property Rights