De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 2086 kr"...a well presented publication, which provides a clear and in depth perspective on attraction design." Hospitality, May 2002
John Swarbrooke
Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.