Strategic Marketing Decisions 2008-2009
De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 2456 krIsobel Doole, Robin Lowe
Unit 1 Introduction to strategic marketing decisions Unit 2 Challenging traditional strategic thinking Unit 3 Competitive strategy as a learning process Unit 4 Developing corporate-wide marketing innovation Unit 5 Decisions for a new strategic marketing direction Unit 6 Strategic decisions for global development Unit 7 Developing innovative strategies to achieve global fast growth Unit 8 Building portfolio value: branding, products and services Unit 9 Integrated communications and relationship development Unit 10 Using the extended organization to add portfolio value Unit 11 Financial appraisal for strategic marketing decisions Unit 12 Achieving a sustainable competitive advantage Appendix: Feedback and answers