Intercultural Public Relations

Lan Ni, Ph.D., is Associate Professor at the University of Houston. Focusing on identification of publics, relationship management, and conflict management, she examines how public relations in intercultural settings can both benefit organizations and empower publics, especially immigrants and minority groups. Supported by multiple funding agencies, her research has been published in major journals and consistently shapes her teaching. Qi Wang, Ph.D., is Associate Professor at Villanova University. She is interested in theorizing and observing interpersonal and intercultural communication in various contexts, with the goal of promoting individual, relational, and organizational wellbeing. Her research has won multiple awards and has appeared in top tier journals in the communication field. Bey-Ling Sha, Ph.D., APR, is Professor at San Diego State University. She has been thinking about cultural identity since kindergarten and theorizing about intercultural public relations since her M.A. thesis at the University of Maryland. She is an award-winning public relations scholar, teacher, and practitioner.

Acknowledgements Chapter 1: Introduction Part I: Theoretical Foundations Chapter 2: Foundational Theories in Public Relations Management Chapter 3: History and Foundational Theories of Intercultural Communication Chapter 4: Conflict Management and Negotiation Part II: Intercultural Public Relations at Various Levels Chapter 5: Interpersonal Level: Competencies and Practices Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics Chapter 7: Intra-organizational Level: Relationship Management Chapter 8: Intra-organizational Level: Conflict Management and Negotiation Chapter 9: Organizational Level: Organizational Identity Chapter 10: Social Media Chapter 11: Conclusions