Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate ...
This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a vari...
"Chock full of real world examples and practical tips born of decades of research, The Cultural Dimension of Global Business lays out in readable prose the concepts and generalizations that help us make sense of the cultural differences business people confront in their daily lives. From the deep insult of showing the sole of ones foot in Cairo to expatriate culture shock, Ferraro and Briody take us on a global tour of culture as it impacts business. This book is sure to find a home in both the businessmans briefcase and the college students backpack." Gregory P. Urban, Department of Anthropology, University of Pennsylvania, USA "The Cultural Dimension of Global Business is an essential pedagogical tool for instructors in anthropology, sociology and especially in business schools, that deal with variations of human activities in commercial enterprises cross-culturally. The authors offer theory, best practice advice, and clever insights in a wide range of topics, from dealing with contrasting value systems and non-verbal cues, to appropriate ways of using email and text messages in and out of business dealings. This should be required reading for students and business leaders across the spectrum of classrooms and boardrooms." Timothy de Waal Malefyt, Gabelli School of Business, Fordham University, USA "This book is a classic that gets better with each new edition. Written by two anthropologists well respected in the field, it provides a comprehensive discussion of culture as it relates to business. They discuss culture in the context of verbal and nonverbal language, values, leadership, negotiation, partnership and more. The new chapters on organizational change and consumer behavior are welcome additions. The book is essential reading for anyone negotiating the cultural dynamics of business locally or globally and is well organized for classroom use." Ann Jordan, Department of Anthropology, University of North Texas, USA "Any book that reaches its eighth edition must be responding successfully to reader needs. The Cultural Dimension of Global Business identifies both the pitfalls and challenges of working in a rapidly changing world economy, while simultaneously acting as an informed guide for how to become a successful player in the twenty-first century. New chapters on consumers and cultural transformation make clear the relevance of connections between a firm and its customers. As you would expect of a book rooted in business anthropology, its all here the evidence, the stories, the analyses and, most importantly, the strategies needed to work effectively within any kind of business culture, wherever you may be. A must for those interested in a long-term career in transnational business." Brian Moeran, School of Modern Languages and Cultures, University of Hong Kong, HK "Few books maintain their appeal over time. And even fewer become 'classics'. The Cultural Dimension of Global Business is one of those. It remains a 'must read' for any practitioner or scholar of business. Now in its eighth Edition, a testament to its value proposition, this book stands above other similar titles for several reasons. First is the authoritative and in-depth treatment of culture and its implications for business by the authors two accomplished anthropologists. This new edition preserves its coverage of fundamental understanding of how culture impacts business, but provides new context, cases, and applications. Business practitioners will find the chapters on negotiations, cross-cultural partnering, and cultural transformation especially valuable. I also found the treatment of globally oriented workforce, leadership and organizations to be especially worthwhile." S. Tamer Cavusgil, J. Mack Robinson College of Business, Georgia State University, USA"I would highly recommend the eighth edition of The Cultural Dimension of Global Business for anyone
Gary P. Ferraro is Professor Emeritus in Anthropology at the University of North Carolina at Charlotte, USA. His expertise includes applied anthropology and intercultural communication. Elizabeth K. Briody is a cultural anthropologist with 30 years of experience of cultural change efforts. She is a leading expert on the culture of organizations and the founder and principal of Cultural Keys, USA, an organization dedicated to helping companies diagnose and solve cultural issues.
Preface 1. Cultural anthropology and global business 2. Lenses for understanding culture and cultural differences 3. Communicating across cultures: the nonverbal dimension 4. Communicating across cultures: language 5. Negotiating across cultures 6. Partnering across cultures 7. Cultural transformation 8. Consumers 9. Global leadership 10. Expatriate assignment Appendix A: cross-cultural scenario discussions Appendix B: locating relevant cultural information Glossary References Index