New Venture Management

"This is an invaluable road map, not just for anyone thinking about starting a new business, but also for those wanting to unravel the mysteries of entrepreneurship. This important, easy-to-read book, written by two giants in the field of entrepreneurship, makes the complicated process of launching a new business seem straightforward and within anyone's grasp. It is written in a systematic and compelling manner that is accessible, reader-friendly and, perhaps most importantly, fundamentally correct. It is an essential book for all those involved in entrepreneurial startups, whether it's their first or last new venture." David B. Audretsch, Indiana University, Bloomington, USA "This is an excellent textbook for undergraduate or graduate entrepreneurship classes. The material is very practical and yet its effectiveness is mainly due to its grounding in the research of these two leading scholars. No one blends practice and theory better than this writing team. Kuratko and Hornsby have written a book that will meet all the needs of an introductory entrepreneurship course." Michael Goldsby, Ball State University, USA "I'm generally skeptical about textbooks in comparison to deep experiential learning, but learners also need content knowledge well-organized. Kuratko and Hornsby came up with a text that can also serve as a good reference book to accompany more experiential pedagogy. I'm adding this to my bookshelf." Norris F. Krueger, Entrepreneurship Northwest, USA

Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and the Executive and Academic Director of the Johnson Center for Entrepreneurship and Innovation at the Kelley School of Business at Indiana University, USA. He has authored 190 articles and 30 books, including one of the leading entrepreneurship books in the world. Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation, and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri-Kansas City, USA. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.

Part I New Venture Opportunities Chapter 1 New Ventures: The Quiet Giant Chapter 2 Ideation: The Concept Chapter 3 Venture Options: The Pathways Part II New Venture Development Chapter 4 Marketing: The Customer Chapter 5 Legal Considerations: The Parameters Chapter 6 Strategic Pricing: The Hook Part III New Venture Finances Chapter 7 Start-Up Capital: The Injection Chapter 8 Financial Statements: The Scorecard Chapter 9 Financial Analysis: The Gauges Part IV New Venture Growth Chapter 10 Human Resources: The People Chapter 11 The Business Plan: The Compass Chapter 12 Scaling Ventures: The Future