Sustainability practices of multinational enterprises in Thailand
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Köp båda 2 för 818 krThis book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability,...
This book looks at how multinational enterprises address sustainability within their business activities. Contextualized within a rapidly developing country in Asia, it explores how management practices, tools and techniques are implemented by for...
Jerome D. Donovan is Senior Lecturer in International Business at Swinburne University of Technology. He is also Principal Advisor for Technology Entrepreneurship and Commercialization Development with the Ministry of Science and Technology, Vietnam. Cheree Topple is Lecturer at the Department of Management and Marketing at Swinburne University of Technology. She has worked on a range of government-funded projects to support SME development in the areas of sustainability and human resource development. Eryadi K. Masli is Lecturer in International Business at Swinburne University of Technology. He is also Senior Advisor for the Ministry of Planning and Investment, Social Republic of Vietnam, and Senior Advisor in Economic Development for the Ministry of Planning and Investment, Lao People's Democratic Republic. Teerin Vanichseni is Lecturer at the School of Business, and Director of the Center of Business Research and Case Study at the University of the Thai Chamber of Commerce.