- Inbunden (Hardback)
- Antal sidor
- McGraw-Hill Education
- 241 x 165 x 31 mm
- Antal komponenter
- 580 g
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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whats the surest way to startup failure? follow old, outdated rules.
in Content Inc., one of todays most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, its about developing valuable content, building an audience around that content, and then creating a product for that audience.
notice a shift?
author joe pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. its a brilliant reverse-engineering of a model that rarely succeeds.
the radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. and best of all, it works. Its a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazines list of fastest growing private companies for three years straight. Its also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and youll be able to sell pretty much anything you want.
todays markets are more dynamic and customers are more fickle than ever before. why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. Its the best way to build a solid, long-lasting business positioned for todays content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of todays most creative business minds.
a pioneer of content marketing, pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. in Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
The Sweet Spot: Identify the intersection of your unique competency and your personal passion
Content Tilting: Determine how you can tilt your sweet spot to find a place where little or no competition exists
Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
Diversification: Grow your business by expanding into multiple delivery channels
Monetization: Now that your expertise is established, you can begin charging money for your products or services
this model has worked wonders for pulizzi and countless other examples detailed in the book. connect these six pieces like a puzzle, and before you know...
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Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
foreword by brian clark, ceo, copyblogger mediaxi
Part 1: Starting the Journey
Chapter 1: Beginning with the End in Mind3
Chapter 2: The Content Inc. Opportunity13
Part 2: The Sweet Spot
Chapter 3: Knowledge or Skill + Passion29
Chapter 4: Adding Audience to Your Sweet Spot43
Part 3: The Content Tilt
Chapter 5: Understanding the Power of the Tilt 55
Chapter 6: Discovering Your Content Mission65
Chapter 7: Ways to Unearth Your Content Tilt73
Part 4: Building the Base
Chapter 8: Selecting Your Platform 85
Chapter 9: Content Ideation97
Chapter 10: The Content Calendar105
Chapter 11: Content Staffing111
Chapter 12: The Collaborative Publishing Model125
Chapter 13: Planning for Repurposing131
Part 5: Harvesting Audience
Chapter 14: The Metric That Drives the Model141
Chapter 15: Building for Findability155
Chapter 16: Stealing Audience171
Chapter 17: Social Media Integration183
Part 6: Diversification
Chapter 18: The Three and Three Model203
Chapter 19: Building Out Extensions219
Chapter 20: Acquiring Content Assets227
Part 7: Monetization
Chapter 21: Waiting for Revenue237
Chapter 22: Building the Revenue Model245
Part 8: Next-Level Content Inc.
Chapter 23: Putting It All Together269
Chapter 24: Join the Movement283
Appendix A: CMIs Contributor/Blogging Guidelines289
Appendix B: An Inside Look into CMIs Publishing Process295