"I'm not a working musician," the legendary Canadian jazz guitarist Sonny Greenwich once declared. "When I decide to play, I play to awake people spiritually. That's the only reason." For that, and for his stirring, distinctively linear style, he ...
Highly Commended, BMA Medical Book Awards 2013 Orthopaedic problems account for over one-third of all medical and surgical problems. Mercer's Textbook of Orthopaedics and Trauma provides all the information required by the senior trainee or q...
Mark Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One. Named a Trendsetter and an Agency Innovator by The Internationalist, Miller's work in helping global brands drive change has earned awards and recognitions from the Advertising Research Foundation, the American Association of Advertising Agencies, and Effie Worldwide. Lucas Conley is a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the coauthor of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN's BookTV, NPR, and at South by Southwest.
Foreword by Yvon Chouinard
Introduction: The End of Legacy as We Know It
Chapter One: Take Leadership Personally
"Contribution before Extraction"
The Tribeca Film Festival
"Opportunities out of Obstacles"
Girls Who Code
"Lead, Don't Manage"
Chapter Two: Behave Your Beliefs
"Your Culture is Your Product"
The Honest Company
"Deeds, Not Words"
The Bluebird Cafe
"Empower Your Believers"
The Ritz-Carlton Hotel Company
Chapter Three: Let Outsiders In
"Share Your Secrets"
The San Diego Zoo
"Enroll Consumers as Coauthors"
The It Gets Better Project
Chapter Four: Invent Your Own Game
"Don't Be the Best--Be the Only One"
"Define Your Category (Don't Let It Define You)"
The Belmont Stakes
"Ask Smarter Questions"
Chapter Five: Never Stop Making History
"Don't Just Have a Plan, Stick with It"
The Toronto Maple Leafs
"Let the Past Inform the Present"
The Championships, Wimbledon
Conclusion: The Beginning of Your Legacy in the Making