Microeconomics and Behavior: 2024 Release ISE

Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he has taught since 2005. Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year, on the Cornell Ithaca campus and, via live videoconferencing, in dozens of cities across the U.S., Canada, and beyond. Professor Heffetz s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting researcher at the Bank of Israel during 2011, is currently a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and serves on the editorial board of Social Choice and Welfare.

PART 1: INTRODUCTION 
 1 Thinking Like an Economist 
 2 Supply and Demand 

PART 2: THE THEORY OF CONSUMER BEHAVIOR 
 3 Rational Consumer Choice 
 4 Individual and Market Demand 
 5 Applications of Rational Choice and Demand Theories 
 6 The Economics of Information and Choice under Uncertainty 
 7 Departures from Standard Rational Choice Models (With and Without Regret) 

PART 3: THE THEORY OF FIRM AND MARKET STRUCTURE 
 8 Production 
 9 Costs 
 10 Perfect Competition 
 11 Monopoly 
 12 A Game-Theoretic Approach to Strategic Behavior 
 13 Oligopoly and Monopolistic Competition 

PART 4: FACTOR MARKETS
 14 Labor 
 15 Capital 

PART 5: GENERAL EQUILIBRIUM AND WELFARE 
 16 Externalities, Property Rights, and the Coase Theorem 
 17 General Equilibrium and Market Efficiency 
 18 Government