Creative Problem Solver, The (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
184
Utgivningsdatum
2014-07-10
Upplaga
1
Förlag
Pearson Business
Illustrationer
black & white illustrations
Dimensioner
213 x 135 x 13 mm
Vikt
272 g
Antal komponenter
1
ISBN
9781292016184

Creative Problem Solver, The

12 Tools To Solve Any Business Challenge

av Ian Atkinson
Häftad,  Engelska, 2014-07-10
173
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Whats your problem?

Whatever it is, we can help you solve it.

Every business faces problems, and yours is no exception. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

With its 12 simple yet powerful tools, The Creative Problem Solver will arm you with all the skills you need to not only conquer your business conundrums, but to take your thinking to an inspiring new level so you can create exciting, game-changing outcomes from the problems you face.

Each problem-solving tool is practical, effective and clearly explained so you can quickly see it will help you to:



Think differently look beyond the obvious toward more creative, innovate approaches to solving your problem

Take action move effortlessly and quickly through the problem-solving process

Reach a solution - discover outcomes and opportunities that work for you and your business

Dont just solve your problems use them to innovate, grow and regenerate your business.

Gets my vote for the most compelling business book of the last decade a real game-changer.

Jason Longley, Head of Business Development, ACE

Everyone whos serious about taking their business forward should read this book.

Paul Handley, Senior Partner, Tangible

Hugely practical, gives you powerful new ways to think a godsend for cracking business challenges.

Dean Lamble, Managing Director, Sun Life Direct
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Hugely practical, gives you powerful new ways to think a godsend for cracking business challenges

Dean Lamble, Managing Director, SunLife

 

Gets my vote for the most compelling business book of the last decade a real game-changer.

Jason Longley, Head of Business Development at ACE

 

Everyone whos serious about taking their business forward should read this book.

Paul Handley, Strategy Partner, Tangible

 

Övrig information

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter. He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

Innehållsförteckning

About the author

Introduction

Problem solving solved

 

Part I   INSIGHT

Introduction

Where your brain is going wrong

 

Part II INNOVATION

Introduction

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

 

Part III    INSPIRATION

Introduction

1.    Preparation

2.    Generation

3.    Development

4.    Implementation

 

In conclustion: a better answer

Recommended reading

Index

 

 

 

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