Research Methods for Business Students (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
768
Utgivningsdatum
2015-07-23
Upplaga
7
Förlag
Pearson
Medarbetare
Lewis, Philip / Thornhill, Adrian
Dimensioner
265 x 195 x 25 mm
Vikt
1610 g
Antal komponenter
1
ISBN
9781292016627
Research Methods for Business Students (häftad)

Research Methods for Business Students

Häftad Engelska, 2015-07-23
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Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

 

So, if you're thinking . . .

 

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I need to collect my data; what do I do first?'

When and what do I need to write?

 

. . . then, open this book to discover:

  • Regular checklists and Progressing your research project sections to give you step-by-step practical guidance on the process
  • A glossary of clear definitions for 600 research terms
  • Cases and examples of students and academics research and topical news articles illustrating research in practice
  • Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
Dont forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!

 

Start your project with confidence and complete it with success!

 

Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

 
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Innehållsförteckning

Chapter 1 Business and management research, reflective diaries and the purpose of this book Chapter 2 Formulating and clarifying the research topic Chapter 3 Critically reviewing the literature Chapter 4 Understanding research philosophy and approaches to theory development Chapter 5 Formulating the research design Chapter 6 Negotiating access and research ethics Chapter 7 Selecting samples Chapter 8 Using secondary data Chapter 9 Collecting primary data through observation Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews Chapter 11 Collecting primary data using questionnaires Chapter 12 Analysing quantitative data Chapter 13 Analysing qualitative data Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary