- Häftad (Paperback)
- Antal sidor
- Lewis, Philip / Thornhill, Adrian
- 265 x 195 x 25 mm
- Antal komponenter
- 1610 g
Du kanske gillar
Research Methods for Business Students
Fri frakt inom Sverige för privatpersoner.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
When and what do I need to write?
. . . then, open this book to discover:
- Regular checklists and Progressing your research project sections to give you step-by-step practical guidance on the process
- A glossary of clear definitions for 600 research terms
- Cases and examples of students and academics research and topical news articles illustrating research in practice
- Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
Start your project with confidence and complete it with success!
Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Fler böcker av Mark N K Saunders
Bloggat om Research Methods for Business Students
Chapter 1 Business and management research, reflective diaries and the purpose of this book Chapter 2 Formulating and clarifying the research topic Chapter 3 Critically reviewing the literature Chapter 4 Understanding research philosophy and approaches to theory development Chapter 5 Formulating the research design Chapter 6 Negotiating access and research ethics Chapter 7 Selecting samples Chapter 8 Using secondary data Chapter 9 Collecting primary data through observation Chapter 10 Collecting primary data using semi- structured, in-depth and group interviews Chapter 11 Collecting primary data using questionnaires Chapter 12 Analysing quantitative data Chapter 13 Analysing qualitative data Chapter 14 Writing and presenting your project report Bibliography Appendices Glossary