Multivariate Data Analysis: Pearson New International Edition (häftad)

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Format: Häftad (Paperback)
Språk: Engelska
Antal sidor: 740
Utgivningsdatum: 2013-07-17
Upplaga: 7
Förlag: Pearson
Medarbetare: Hair, Joseph / Black, William / Babin, Barry / Anderson, Rolph
Illustratör/Fotograf: illustrations
Illustrationer: illustrations (black and white)
Dimensioner: 275 x 215 x 25 mm
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Antal komponenter: 1
ISBN: 9781292021904

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

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I   Introduction
   1   Introduction

II    Preparing For a MV Analysis
   2   Examining Your Data
   3   Factor Analysis

III   Dependence Techniques
   4   Multiple Regression Analysis
   5   Multiple Discriminate Analysis and Logistic Regression
   6   Multivariate Analysis of Variance

IV   Interdependence Techniques
7 Cluster Analysis
8 Multidimensional Scaling and Correspondence Analysis

V   Moving Beyond the Basic Techniques
9 Structural Equation Modeling: Overview
   10 Appendix SEM
   10a CFA: Confirmatory Factor Analysis
   11 Appendix CFA
   11a SEM: Testing A Structural Model
   12 Appendix SEM
12a  Conjoint Analysis

APPENDIX
   A   Basic Stats