Sustainable Marketing: Pearson New International Edition (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2013-11-01
Upplaga
1
Förlag
Pearson
Medarbetare
Schouten, John
Dimensioner
276 x 216 x 12 mm
Vikt
548 g
Antal komponenter
1
ISBN
9781292040899
Sustainable Marketing: Pearson New International Edition (häftad)

Sustainable Marketing: Pearson New International Edition

Häftad Engelska, 2013-11-01
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For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies.  
 
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Innehållsförteckning

Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7:  Market Segmentation, Targeting, and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion MixMethods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing