- Häftad (Paperback)
- Antal sidor
- Yeomans, Liz
- 261 x 195 x 20 mm
- Antal komponenter
- 1138 g
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Exploring Public Relations
Global Strategic Communication
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Exploring Public Relations: Global Strategic Communication is the definitive academic text on public relations. Now into its fourth edition, it continues to offer a critical analysis, blending theory with real-life application, including many case studies, exercises and discussion questions. Beloved by practitioners and students alike, this is the ideal accompaniment to any PR course.
This new edition has been updated with the following features:
- A new chapter on digital and social media and changes to public relations practice due to digital communications considered in each chapter
- Coverage of fashion, beauty and sports public relations
- Societal changes and impact on public relations for example how Generation Y interacts with PR
- Updated case studies and mini-cases throughout
Instructors manual and slides are available to lecturers.
A popular textbook for professional body and professional PR courses as well as undergraduate and postgraduate level as it continues to engage students with the thought processes behind some of the latest PR stunts.
Its an excellent introductory level textbook with a European perspective on public relations. The combination of a written chapter with an extensive list of follow up reading is particularly useful. It covers a very wide range of relevant subjects.
Derek Hodge, Teaching Fellow, University of Stirling
I have worked with Exploring Public Relations since it was fi rst published. It provides a complete in-depth and up-to-date overview of the professional domain of communication practitioners. An easy read, with thoughtprovoking case studies and ample opportunity for refl ection and further study, in - and outside the classroom this book is a real fi nd, for students and lecturers alike. Thank you, Ralph Tench and Liz Yeomans. Lekje Smit, Programme Director: Masters in International Communication, Hanze University of Applied Sciences, Groningen, Netherlands
Professor Ralph Tench is Professor of Communication Education, Leeds Beckett University. Ralph was the subject leader for public relations and communications at the university for 10 years where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU funded public relations research projects and his work is widely published in books and academic journals, ranging from management to media journals, and has presented his research around the world. He is a past Board member and President of the European Public Relations Education and Research Association, 2018-2019.
Liz Yeomans is Principal Lecturer, Public Relations and Communication, Leeds Beckett University. Liz was the subject leader for public r...
Fler böcker av Ralph Tench
Bloggat om Exploring Public Relations
Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.
1 Public relations origins: definitions and history
2 Public relations and media
3 Digital and social media
4 Public relations and democracy
5 Community and society: corporate social responsibility (CSR)
6 International and multicultural context of public relations
7 Role of the public relations practitioner
8 Public relations theories: an overview
9 Strategic public relations planning and management
10 Public relations programme research and evaluation
11 Corporate image, reputation and identity
12 Public relations, propaganda and the psychology of persuasion
13 Public relations' professionalism and ethics
14 Media relations
15 Internal communication
16 Managing community involvement programmes
17 Issues management
18 Crisis public relations management
19 Public relations and the consumer
20 Business-to-business public relations
21 Public affairs
22 PR in the world of finance
23 Integrated marketing communications
24 Sponsorship and public relations
25 Corporate communication
26 Non-government organistions and pressure groups
27 Celebrity public relations
28 Strategic communication and social marketing in healthcare
29 What next? Future issues for public relations