- Häftad (Paperback)
- Antal sidor
- Lewis, Philip
- 240 x 170 x 15 mm
- Antal komponenter
- 480 g
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Doing Research in Business and Management
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Are you looking for advice about your research project?
Are you not sure where to start, how to choose your research topic or how to write your research proposal? Have you got data and dont know what to do with it next?
If you need any help with your research project or dissertation then this fully revised and updated 2nd edition is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project.
The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. Definition boxes explain key terms and Research in practice boxes show how research is used in real life, making this the book you need to successfully complete your project.
New to the 2nd edition: latest sources of online secondary data, extended discussion of research philosophies and theory development, using observation, and how to reference.
Dont forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!
Start your project with confidence and complete it with success!
Mark Saunders and Philip Lewis are the best-selling authors of Research Methods for Business Students, which has now sold over 350,000 copies worldwide. Mark Saunders is Professor of Business Research Methods at The Birmingham Business School, University of Birmingham, and Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.
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Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham. Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.
About this book
About the authors
1 Choosing your research topic
2 Reviewing the literature
3 Managing the research process
4 Using secondary data
5 Choosing your research design
6 Collecting data
7 Analysing data
8 Writing and presenting the research proposal