- Häftad (Paperback)
- Antal sidor
- Saunders, Mark / Lewis, Philip / Thornhill, Adrian
- 265 x 195 x 30 mm
- Antal komponenter
- 1624 g
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Research Methods for Business Students695
This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.
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Professor Natasha Mauthner, Newcastle University
With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8th edition answers key questions such as:
How do I choose my topic and design the research?
Why is research philosophy relevant to my research?
How do I collect and analyse my data?
When and what do I need to write?
With the 8th edition you will discover:
Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster
New cases using up-to-date scenarios at the end of each chapter
Boxed examples throughout of research methods in the news, from student research and in published management research
A glossary of clear definitions of over 700 research-related terms
Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research
Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research
Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets
About the authors
Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
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Fler böcker av Mark N K Saunders
Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer at the University of Gloucestershire. Adrian Thornhill was a Head of Department at the University of Gloucestershire.
1 Business and management research, reflective diaries and the purpose of this book
2 Choosing a research topic and developing your research proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Utilising secondary data
9 Collecting data through observation
10 Collecting primary data using research interviews and research diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting your project report