Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
848
Utgivningsdatum
2017-10-23
Upplaga
15
Förlag
Pearson
Medarbetare
Wheelen, Thomas / Hunger, J. / Hoffman, Alan / Bamford, Charles
Dimensioner
251 x 203 x 28 mm
Vikt
1421 g
Antal komponenter
1
ISBN
9781292215488

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

av Thomas L Wheelen
Häftad,  Engelska, 2017-10-23
1032
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For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic texts approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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Innehållsförteckning

PART I. INTRODUCTION TO STRATEGIC MANGEMENT AND BUSINESS POLICY

1. Basic Concepts of Strategic Management

2. Corporate Governance

3. Social Responsibility and Ethics in Strategic Management

 

PART II. SCANNING THE ENVIRONMENT

4. Environmental Scanning and Industry Analysis

5. Organizational Analysis and Competitive Advantage


PART III. STRATEGY FORMULATION

6. Strategy Formulation: Business Strategy

7. Strategy Formulation: Corporate Strategy

8. Strategy Formulation: Functional Strategy and Strategic Choice

 

PART IV. STRATEGY IMPLEMENTATION AND CONTROL

9. Strategy Implementation: Global Strategy

10. Strategy Implementation: Organizing and Structure

11. Strategy Implementation: Staffing and Directing

12. Evaluation and Control

 

PART V. INTRODUCTION TO CASE ANALYSIS

13. Suggestions for Case Analysis

 

PART VI. CASES IN STRATEGIC MANAGEMENT

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