Digital Marketing (e-bok)
Format
E-bok
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Språk
Engelska
Antal sidor
576
Utgivningsdatum
2019-05-02
Förlag
Pearson Education Limited
ISBN
9781292241586
Digital Marketing (e-bok)

Digital Marketing (e-bok)

E-bok (PDF - DRM), Engelska, 2019-05-02
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new Essential Digital Skills boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.
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