E-Commerce 2019: Business, Technology and Society, Global Edition (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
912
Utgivningsdatum
2019-07-22
Upplaga
15
Förlag
Pearson
Medarbetare
Traver, Carol Guercio
Dimensioner
290 x 220 x 10 mm
Vikt
1540 g
Antal komponenter
1
ISBN
9781292303178

E-Commerce 2019: Business, Technology and Society, Global Edition

av Kenneth C Laudon
Häftad,  Engelska, 2019-07-22

Slutsåld

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
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Innehållsförteckning

Chapter 1 Introduction to E-Commerce

Chapter 2 E-commerce Infrastructure

Chapter 3 Building an E-commerce Presence

Chapter 4 E-commerce Security and Payment Systems

Chapter 5 E-commerce Business Strategies

Chapter 6 E-commerce Marketing and Advertising

Chapter 7 Social, Mobile, and Local Marketing

Chapter 8 Ethics, Law, and E-commerce

Chapter 9 Online Media

Chapter 10 Online Communities

Chapter 11 E-commerce Retailing and Services

Chapter 12 B2B E-commerce

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