Principles of Marketing (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
552
Utgivningsdatum
2020-07-23
Upplaga
3
Förlag
Pearson
Medarbetare
Kotler, Philip / Armstrong, Gary
Dimensioner
200 x 269 x 21 mm
Vikt
1038 g
Antal komponenter
1
ISBN
9781292354996

Principles of Marketing

Scandinavian Edition

av Anders Parment
(1 röst)
Häftad,  Engelska, 2020-07-23
879
Köp
Spara som favorit
  • Skickas från oss imorgon
  • Fri frakt över 249 kr för privatkunder i Sverige.


Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.

Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.

This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.
Visa hela texten

Passar bra ihop

  1. Principles of Marketing
  2. +
  3. Slow Productivity

De som köpt den här boken har ofta också köpt Slow Productivity av Cal Newport (häftad).

Köp båda 2 för 1072 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Anders Parment

Visa alla böcker av Anders Parment »

Övrig information

Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant.

Innehållsförteckning

Chapter 1 Marketing: creating customer value and engagement Chapter 2 Company and marketing strategy Chapter 3 Analysing the marketing environment Chapter 4 Marketing research to gain consumer insights Chapter 5 Sustainable marketing, social responsibility andethics Chapter 6 Consumer markets and consumer buyer behaviour Chapter 7 Business markets and business buyer behaviour Chapter 8 Customer value-driven marketing strategy: creating valuefor target customers Chapter 9 Branding: developing strong brands Chapter 10 Products and services Chapter 11 Pricing strategies Chapter 12 Marketing channels Chapter 13 Marketing communications Chapter 14 Creating competitive advantage

Du kanske gillar