Principles of Marketing (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
552
Utgivningsdatum
2020-07-23
Upplaga
3
Förlag
Pearson Education Limited
Medarbetare
Kotler, Philip / Armstrong, Gary
Dimensioner
200 x 269 x 21 mm
Vikt
1038 g
Antal komponenter
1
ISBN
9781292354996

Principles of Marketing

Scandinavian Edition

av Anders Parment, Philip Kotler, Gary Armstrong
(1 röst)
Häftad,  Engelska, 2020-07-23
931
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Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.
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Anders Parment, Philip Kotler, Gary Armstrong

Övrig information

Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant.

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