Intercultural Public Relations (e-bok)
Format
E-bok
Filformat
EPUB med Adobe-kryptering
Om Adobe-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
330
Utgivningsdatum
2018-06-12
Förlag
Taylor and Francis
ISBN
9781317280897
Intercultural Public Relations (e-bok)

Intercultural Public Relations (e-bok)

Theories for Managing Relationships and Conflicts with Strategic Publics

E-bok (EPUB - DRM), Engelska, 2018-06-12
539
Laddas ned direkt
Läs i vår app för iPhone, iPad och Android
Finns även som
Visa alla 3 format & utgåvor
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publicsRelationship management Conflict resolutionThese areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Bloggat om Intercultural Public Relations