Consumer Profiles (RLE Consumer Behaviour) (e-bok)

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Format: E-bok
Filformat: EPUB med LCP-kryptering (0.0 MB)
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Språk: Engelska
Antal sidor: 198
Utgivningsdatum: 2014-12-05
Förlag: Taylor & Francis Ltd
ISBN: 9781317565840

Consumer Profiles (RLE Consumer Behaviour) E-bok

Name: Consumer Profiles (RLE Consumer Behaviour)
Price: 804.00 SEK
Availability: InStock
Author: Barrie Gunter, Adrian Furnham
ISBN: 9781317565840

An introduction to psychographics

av Barrie Gunter, Adrian Furnham

E-bok (LCP), Engelska, 2014-12-05

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

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