How We Underestimate Our Power of Persuasion, and Why It Matters
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Köp båda 2 för 982 kr"... Vanessa Bohns... presents great insights on the many ways in which we influence the people around us, and the implications this has for how we interact at work, in our personal lives and in society at large. A must read..." -- Books to Read on Vacation - London Business School think "Bohns reveals an enormously empowering secret: In many situations, we dont recognize the great influence we possess." -- Robert Cialdini, New York Times bestselling author of Influence and Pre-suasion "The sense of reciprocity may also explain why positive feedback can be such a powerful tool in the workplace. A study by researchers at technology company Intel and Duke University in the US showed that verbal praise was more effective at increasing productivity than cash bonuses. People generally dont realise that something so small could have such a big impact, explains Vanessa Bohns, a professor of social psychology at Cornell University, US, and author of You Have More Influence Than You Think." -- BBC Worklife "Unlike other books on this subject, which tend to focus on how we can increase our influence, Bohns tries to explain how we can employ the influence we already possess but might not appreciate we have." -- Business Books Roundup September - Financial Times "In 1893, Czech composer Antonin Dvork prophesied a great and noble future for classical music in America based on negro melodies. His prophecy failed to materialise but here, in a blend of analysis and polemic, Joseph Horowitz challenges the standard narrative to give African-American composers the recognition they deserve." -- Best Books of 2021: Classical Music - Financial Times
Vanessa Bohns is a professor of organizational behavior at Cornell University. Her writing has appeared in the New York Times and Harvard Business Review, among other publications. She lives in upstate New York.