Lessons on Profiting from Diversity (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
278
Utgivningsdatum
2012-01-25
Upplaga
1st ed. 2012
Förlag
Palgrave Macmillan
Illustrationer
XIV, 278 p.
Dimensioner
216 x 140 x 16 mm
Vikt
345 g
Antal komponenter
1
Komponenter
1 Paperback / softback
ISBN
9781349321131

Lessons on Profiting from Diversity

av G Moss
Häftad,  Engelska, 2012-01-25
1505
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Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
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Övrig information

AUDREY BECUWE Assistant Professor at the University of Limoges, France HOLLY BUCHANAN Owner of Buchanan Marketing IAN DODDS Ian Dodds Consulting (IDC) and The FutureWork Institute ALICE GARNIER PHD Student in Strategy, at the University of Lyon/Coactis Research Center, France MARION HERSH Senior Lecturer in Bioengineering, the University of Glasgow, UK THOMAS J JORDAN Chairman and Chief Creative Officer of HY Connect ISABELLE MAQUE Assistant Professor at the University of Poitiers, France HILARY MULLEN Senior Lecturer, Department for New Media and Technologies, Buckinghamshire New University, UK ISABELLE PRIM-ALLAZ Assistant Professor at the University of Lyon/Coactis Research Center, University of Lyon, France LORRAINE WATKINS-MATHYS Head of School for the School of Applied Management and Law, Buckinghamshire New University, UK CATHARINA WULF Paris School of Business, France

Innehållsförteckning

Introduction and Overview; G.Moss PART I: DIVERSITY IN GENERAL Diversity and Webdesign; G.Moss PART II: AGE Age and Grey Entrepreneurship; L.Watkins-Mathys Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss & C.Wulf PART III: PERSONALITY Adapting Communications Styles to the Needs of the Market; H.Buchanan PART IV: GENDER Transforming a White, Masculine Organisational Culture; I.Dodds Maximising the Effectiveness of Advertising for Female Markets; T.Jordan Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz & A.Garnier PART V: DISABILITY Deaf People in the Workplace; M.Hersh

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