Visual Communication Design (e-bok)
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E-bok
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Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
224
Utgivningsdatum
2017-09-07
Förlag
Bloomsbury Publishing
ISBN
9781350031838
Visual Communication Design (e-bok)

Visual Communication Design (e-bok)

An Introduction to Design Concepts in Everyday Experience

E-bok (EPUB - DRM), Engelska, 2017-09-07
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Where do design principles come from? Are they abstract "e;rules"e; established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
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