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Analysis and Forecasting
Fler böcker av författarna
Global Perspectives on Sustainable Fashion
Dr Alison Gwilt, Dr Alice Payne, Dr Evelise Anicet Ruthschilling
Global Perspectives on Sustainable Fashion showcases the global fashion industry's efforts to reduce the negative impacts associated with fashion production and consumption. Illustrated throughout with infographics, photographs and diagrams of cre...
Understanding Aesthetics for the Merchandising and Design Professional
Ann Marie Fiore
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behav...
Bloggat om Fashion Trends
Eundeok Kim is a professor in the Department of Retail Entrepreneurship at the Jim Moran School of Entrepreneurship, Florida State University, USA. Ann Marie Fiore is a professor, associate chair and director of graduate education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA. Alice Payne is a senior lecturer in Fashion at Queensland University of Technology, Brisbane, Australia. Hyejeong Kim was formerly associate professor in the Fashion Merchandising and Design Department of Family and Consumer Sciences at California State University, Long Beach, USA.
Introduction 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Forecasting Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change 2. Consumers' Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories 3. The Process and Methods of Fashion Trend Analysis and Forecasting Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting Objectives The Roles of Fashion Industry Professionals in Creating and Supporting Trends The Roles of Trend Forecasters, Gatekeepers, and Trade Shows 5. Consumer and Industry Fashion Innovation and Diffusion Accelerators Objectives The Style-Confident Consumer The Role of Industry Technology in Accelerating Product Innovation and Diffusion 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influence of Social Responsibility and Sustainability on Fashion Trends The Contribution of Internet Information to Socially Responsible Consumer Decisions Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms 7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions Objectives Formats for Trend Forecasts The Influence of Trend Forecasting on Business Decisions