Fashion Trends (inbunden)
Inbunden (Hardback)
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2 ed
Bloomsbury Visual Arts
50 bw illus
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Fashion Trends (inbunden)

Fashion Trends

Analysis and Forecasting

Inbunden Engelska, 2021-01-14
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In a fast-moving global industry how does anyone know what the next trend will be? To answer this question, fashion professionals engage in a systematic, analytical process to predict and understand changes in society and consumer behavior. Forecasting companies and developers collect information related to culture, the economy, politics, and technology that may influence future trends. Gleaning information wherever they can, online or from books, arts, music, movies, fashion and architecture, fashion forecasters research cultural indicators that signpost new ways of living, shopping, and designing. Fashion Trends offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes expanded coverage of social media, crowd sourcing, digital influencers and the use of technology such as augmented reality, radio-frequency identification (RFID) and big data. With the rise of individualism, the authors also walk you through the 'end of fashion' and what comes next, including clothing subscription and rental services, the circular economy, transparency and traceability and the role of forecasting in provoking the desire for a sustainable lifestyle.
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Eundeok Kim is a professor in the Department of Retail Entrepreneurship at the Jim Moran School of Entrepreneurship, Florida State University, USA. Ann Marie Fiore is a professor, associate chair and director of graduate education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA. Alice Payne is a senior lecturer in Fashion at Queensland University of Technology, Brisbane, Australia. Hyejeong Kim was formerly associate professor in the Fashion Merchandising and Design Department of Family and Consumer Sciences at California State University, Long Beach, USA.


Introduction 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Forecasting Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change 2. Consumers' Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories 3. The Process and Methods of Fashion Trend Analysis and Forecasting Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting Objectives The Roles of Fashion Industry Professionals in Creating and Supporting Trends The Roles of Trend Forecasters, Gatekeepers, and Trade Shows 5. Consumer and Industry Fashion Innovation and Diffusion Accelerators Objectives The Style-Confident Consumer The Role of Industry Technology in Accelerating Product Innovation and Diffusion 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influence of Social Responsibility and Sustainability on Fashion Trends The Contribution of Internet Information to Socially Responsible Consumer Decisions Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms 7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions Objectives Formats for Trend Forecasts The Influence of Trend Forecasting on Business Decisions