Visual Research (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2022-09-08
Upplaga
4 ed
Förlag
Bloomsbury Visual Arts
Illustratör/Fotograf
200 colour illus
Illustrationer
200 colour illus
Dimensioner
270 x 210 x 25 mm
Vikt
454 g
Antal komponenter
1
ISBN
9781350160569

Visual Research

An Introduction to Research Methods in Graphic Design

av Russell Bestley, Paul McNeil
Häftad,  Engelska, 2022-09-08
469
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Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process. With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
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Övrig information

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program. Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.

Innehållsförteckning

Foreword Introduction Chapter 1: Why Research? Chapter 2: Design Literacy Chapter 3: Analysis and Proposition Chapter 4: Visual Comparisons Chapter 5: Theory in Practice Chapter 6: Audience and Message Chapter 7: Process and Materials Chapter 8: Synthesis Chapter 9: Key Concepts Appendices Further Reading Contributing Designers Index Acknowledgments

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