Impact of e-Commerce on Consumers and Small Firms (e-bok)
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Format
E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
280
Utgivningsdatum
2017-11-30
Förlag
Taylor and Francis
ISBN
9781351155984
Impact of e-Commerce on Consumers and Small Firms (e-bok)

Impact of e-Commerce on Consumers and Small Firms E-bok

E-bok (EPUB - DRM), Engelska, 2017-11-30
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The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
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