Rethinking Innovation and Design for Emerging Markets (inbunden)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
178
Utgivningsdatum
2017-05-18
Förlag
CRC Press
ISBN
9781351712033

Rethinking Innovation and Design for Emerging Markets E-bok

Inside the Renault Kwid Project

av Christophe Midler, Bernard Jullien, Yannick Lung
E-bok (LCP),  Engelska, 2017-05-18
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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
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Christophe Midler, Bernard Jullien, Yannick Lung

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